Isomr Group announced Monday that Matt Harp had been tapped to lead its Digital Commerce practice. Harp is vacating his seat on the company’s Strategic Advisory Board to join the business, bringing more than 15 years of experience in digital commerce with manufacturers such as Samsung, Vizio and Dorel Juvenile.

Isomr Group announced Monday that Matt Harp had been tapped to lead its Digital Commerce practice. Harp is vacating his seat on the company’s Strategic Advisory Board to join the business, bringing more than 15 years of experience in digital commerce with manufacturers such as Samsung, Vizio and Dorel Juvenile. Harp also spent time on the agency side, most recently developing and executing retail and digital commerce strategies for hundreds of brands as Director of Ecommerce for Acosta.

At the helm of Isomr Group’s Digital Commerce practice, Harp blends a profound understanding of ecommerce strategy with marketing technology enablement: leveraging the right alchemy of digital commerce tools and processes to help brands improve the efficacy of their direct-to-consumer and digital shelf playbooks.

“For nearly a year now Matt has been an engaged and constructive voice on our Strategic Advisory Board, helping to ensure we are driving the most impact for our clients, keeping our heads up, and offering gracefully simple, practical solutions to some of the industry’s gnarliest problems,” said Michael Hauck, CEO of Isomr Group. “We’re honored and excited that he has decided to climb in the ring with us, and we have some exciting plans for the next few months.”

In just under a year Isomr Group has established itself as an innovative, assertive consultancy with an ability to drive significant, sustainable growth for its clients and partners. The company’s novel approach to martech consolidation, optimization and prioritization has set it apart and prompted steady growth in practices such as Digital Commerce – including both direct-to-consumer and the digital shelf, Content Strategy, Supply Chain and Omnichannel. The business serves some of the most well-known and recognized vertically-integrated brands, distributors and retailers in their respective industries. The addition of Harp to the core Isomr team allows the business to help more clients, and break ground on a number of strategic projects.

Isomr Group is a digital management consulting firm that creates and implements digital growth strategies for regional and global brand manufacturers, distributors, retailers and software vendors ranging from $100 Million to $60 Billion. Isomr Group drives revenue, customer loyalty and organizational scale by harnessing the power of data, deploying best-in-class digital consumer experiences, and modernizing core technology.

For more information about Isomr Group and how we can help your business, learn more on our website or reach out and start a conversation.