A Floral Wholesaler who had a Stalled Ecommerce Implementation

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Runaway digital commerce implementation: costs, timeline and scope out of control, unable to launch
Nascent digital organization; company relied on “off-line” strategies for pricing, inventory, customer acquisition, business process
Digital commerce was not an integrated strategy with the rest of the business

Unwound relationship with an existing, ineffective implementation partner, led the selection process and contracted with a new partner
Ensured a seamless handoff between implementation partners, performed a thorough code review to make sure new partner could ramp quickly, collaborated on a roadmap to launch and beyond
Built a cross-matrixed digital team to support the launch and operationalization of the B2B web store