Building a Business Case for B2B Digital Commerce When Nobody Asked You To
Sidestepping the hard work of drafting a business case for digital – even when not required – is a hallmark of failed digital initiatives.
Our Founder, Michael Hauck, chats with the CPG Guys
Michael recently discussed scaling businesses with digital tooling with the CPG Guys.
Isomr Group Welcomes Matt Harp as New VP Digital Commerce
Isomr Group announced Monday that Matt Harp had been tapped to lead its Digital Commerce practice. Harp is vacating his seat on the company’s Strategic…
OPTICS Methodology Separates Digital Leaders from Competitors
OPTICS is an Isomr/Digital methodology that stands for operationalized, profitable, time-bound, integrated, consumer-centric and scalable.
3 Reasons “Digital Shelf” is a Dangerous Analogy
Organizations who misconstrue the true meaning of the term “digital shelf” limit their perspective in ways that miss huge opportunities.
The BCB Pendulum: What B2B could teach B2C
The fundamentals of ecommerce don’t change; it’s an exchange of goods for money. But, solve for a subset of complex, B2B use cases and the…
Don’t Underestimate Depth of Experience When Picking Your Partners
There’s a danger in trusting service and software providers to tell you when and how to scale your infrastructure – primarily because too many organizations…
Lessons my Grandfather Taught Me
This week I took a break from the posts, the networking, and the consulting hours to drive to Washington, DC and say goodbye to my…
Fight for PIM Adoption
The PIM should fuel sales channels such as ecommerce websites, print catalogs, marketplaces, and social media platforms. But, its value shouldn’t stop there.
Does my business need a PIM?
Too many organizations decide on a PIM system before they articulate a PIM strategy. How can you tell if it’s just another shiny object?
Motorcycles and Leading through Change
Motorcycles have a lot of unexpected lessons to teach us about leadership.
The Business of Data Pools
Data pools sound so glamorous, don’t they? Their name evokes fantasies of frozen fruit cocktails, whiffs of coconut sunscreen and inflatable beach toys. Yet anyone…
Face it. Content isn’t king.
Referring to “content as king” keeps organizations from weighing content against other strategic investment options.