The CPG Guys, Sri & PVSB, are joined in this episode by Michael Hauck, founder & CEO of Isomr/Digital, a global digital consulting firm that works with industry-leading organizations to transform and grow their businesses with digital strategies across a number of industries including consumer packaged goods, agriculture, hardlines, manufacturing and distribution.
Michael answers these questions:
- The pandemic was in full swing when, in the summer of 2020, you decided to venture out from the W2 lifestyle and form your own business. What were the other conditions that told you it was the right time to do this?
- eCommerce has seen explosive growth in the last year, probably more than we would have seen in a normal decade, and caught brands & retailers completely off guard in many respects: supply chain, digital shelf capabilities & others. What became readily apparent to you as how brands needed to address the role of eCommerce in their operations, given this new reality?
- What are the steps that brands need to take to make eCommerce part of their lifeblood?
- How are you trying to deliver these capabilities to help brands on the journey? Does it start at a tactical or strategic level from their standpoint?
- Is DTC non-negotiable for scaled brands at this stage? If so, what are good vs. bad reasons?
- What part of the DTC experience do brands often overlook in delivering a complete customer experience?
- What are the essential technologies you counsel your clients on enabling to deliver a superior customer experience? How do you curate a meaningful partner network from 8K providers?
- How does a brand ensure that the experiences they are trying to deliver are leveraging exactly the right technology partner?
