leadership and advisory team
Michael Hauck
principal, founder
With nearly 20 years of experience in ecommerce, content strategy and product management, Michael has served in both vendor and industry leadership roles. Michael conceived, built and launched a Product Information Management system with QuadGraphics whose implementation launched a PIM center of excellence at Williams Sonoma, Casual Male, Regal Beloit, Grand Circle Travel, Playworld Systems and many other vertically integrated brands. He has launched a gazillion commerce experiences with Magento, Salesforce and BigCommerce.
As VP of Marketing for Essendant – a Fortune 500 wholesale distributor – Michael led the most successful digital adoption campaign in the company’s history and fueled double-digit retail growth for 5 consecutive years. Most recently, Michael led the build-out of PIM startup Salsify’s ecosystem, connecting retailers such as Kroger, Target, Amazon, Walmart, Instacart, Drizly and Albertsons, and spearheading Salsify’s GDSN data pool.
Michael lives near Chicago with his wife Amber, daughter Teagan and son Kieran.
Matt Harp
vp, digital commerce
Matt Harp blends a profound understanding of ecommerce strategy with marketing technology enablement: leveraging the right alchemy of digital commerce tools and processes to help brands improve the efficacy of their direct-to-consumer and digital shelf playbooks. Matt came to Isomr Group after serving on its Strategic Advisory Board for 10 months. Previously the Director of Ecommerce at Acosta, Matt has helped hundreds of brands establish and execute impactful digital commerce strategies. He brings more than 15 years of experience in digital commerce with manufacturers such as Samsung, Vizio and Dorel Juvenile.
Matt’s background in analytics and category management provide a unique perspective with a focus on cross-functional collaboration. Outside of work Matt enjoys cycling, outdoor activities, and spending time with his family.
Eli Saldivar
ecommerce leader
pepsico
strategic advisor
Eli Saldivar currently serves as the ecommerce team leader at Pepsico. In this role, Eli establishes new, innovative ways of servicing customers between two of the largest and most influential corporations in retail and CPG. He is responsible for accelerating the diversification of business models and finding the next constructive disruption ideas across brick and mortar stores, digital commerce, health, financial services and more.
Prior to this assignment, Eli led P&G’s digital commerce team. He has over 12 years of experience being a pioneer in the digital commerce and marketing ecosystem. He has spent most of his career in leadership roles with two of the largest communication holding companies, Omnicom and Publicis. There, he built teams responsible for the retail, digital commerce, and innovation practices across a variety of industry leading companies. He has worked across a most industry of verticals including CPG, telecom, consumer Electronics, Travel, Insurance, F&B, Gaming, Tech, Retail, etc. His upbringing in Latin America has inspired his passion for transforming industries by bringing innovation from the fringe to the forefront.
Eli currently resides in Northwest Arkansas with his wife and daughter.
Markita Rogers
director, omnichannel sales
kellogg company
strategic advisor
Markita Rogers is a 20+ year veteran in consumer-packaged goods, having worked in a variety of roles in Sales, Category Management, Strategy, and Ecommerce for Nabisco and Nestlé USA. Markita currently serves as the Director of Omnichannel eSales for the Kellogg Company.
Since 2012, Markita and her husband Bill have called Bentonville, Arkansas home. Markita serves as the Board Chair of the Children’s Advocacy Center of Benton County. Additionally, she is a member of the board of the Thaden School and of Kleinfeld Bridal, the globally recognized NYC bridal salon featured on TLC’s Say Yes To The Dress.
Christopher Houser
senior manager, omnichannel
sargento foods
strategic advisor
Christopher Houser has over 10 years of retail ecommerce experience and has worked with retailers from $30M in sales to retail cooperatives representing over $150B in sales.
Christopher has launched online grocery pick and delivery services, websites, product information systems, rewards programs, and other omnichannel initiatives. He is responsible for integrating brick and mortar marketing as well as driving omnichannel strategic efforts at Sargento.
Dawn Reitz
national ecommerce manager
pentel of america
strategic advisor
Dawn Reitz has more than 20 years of experience in ecommerce and omnichannel account management. Dawn has a passion for content, catalog management and digital shelf optimization that stems from her early ecommerce days as a National Account Manager for Esselte. Since that time Dawn has run ecommerce of varying sizes, both on the agency and industry sides. She currently run the ecommerce program at Pentel of America.
we believe martech should be:
We scale businesses with digital.
Isomr/Digital creates digital superstars by drafting and implementing the most effective digital playbooks in the industry.
We launch ecommerce experiences that convert. We create customer experiences that retain and attract new customers. We drive down cost to serve by implementing new customer-centric, digitally-native processes. We mine data for insight and innovation. We get vendors to support your digital vision. And we tie it all directly to revenue.
Born in a pandemic
When we founded Isomr/Digital, we met with nearly 100 marketing and digital leaders who were frustrated at how difficult it was to get to the truth in the marketing technology sales cycle. And in a tight economy, the pressure to demonstrate a return from any such digital investment was critical to the survival of the business at large.
Asked the most important questions
So we started answering some of those very real questions with those leaders:
- What bets are worth taking? What technologies and vendors demonstrate a return that will actually register on a balance sheet?
- How can I be seen as a profit center rather than a cost center (and access that capital)? How do I size the opportunity, and more importantly, how do I convince my leadership that my numbers are real, and the risk is low?
- What vendors are passionate about creating real value for their customers versus marketing juggernauts preoccupied with their own valuation?
- How do I build cross-functional support and engage parts of my organization to support important digital initiatives? How do I get my vendors to understand and comply with my ever-growing need for product content?
Came to the table with more than just strategy
An innovative, multi-disciplinary ecommerce consulting model emerged that focused on time to value and agile prioritization. Our unique customer contract model keeps both Isomr Group associates and our clients focused on business outcomes, not hours. Our methodology and our team bring depth in 13 different digital commerce disciplines, giving our clients depth they can’t find elsewhere. Our strategic advisory board enlists practicing industry titans who help guide decisions on our partner network, our research and our strategic focus. And, our operating model gives us the fastest time to market anywhere in the industry.
Results speak for themselves
What happened? Well, 7 out of the 9 digital leaders that engaged Isomr/Digital that year were promoted within 6 months. They earned a seat in the C-suite. They were handed larger pieces of the business to manage. They were given greater investment in digital to take the vision further. They were recruited by larger companies with resources to do fun and innovative things.
