A Trusted, Integrated Partner
How We Work
It starts with a conversation. A zoom call. An idea. A thread.
It could be a problem you’re having. A hunch. It could be an opportunity you want to explore. We are digitally-native, entrepreneurially-minded problem solvers with deep digital experience across industries in businesses both large (think Walmart, Samsung) and small (think startup). We love to bounce ideas around.
Based on that conversation, our team helps you pull a game plan together. We get the right experts to the table. We get the right questions down on paper. We analyze the risks and the detractors. We collect data when we need it. We run a proof of concept to gather feedback if we have to. We build the right support and momentum to ensure there’s nothing standing in your way.
Sometimes that plan involves prioritizing objectives, initiatives or technology. We’ll weight the advantages and disadvantages with you. And we’ll ensure you have the right organizational sponsorship and support to get it done.
When you’re ready, we help you execute quickly and flawlessly. We are integrated member of your team, so we align directly to business objectives. And, you can bet we’re keeping score.
Want to get a sense of some of the problems we’ve worked on before?
What Makes Us Special
Digital is a journey
There is no summit.
From the world’s largest retailer to the smallest of startups, we are all on a digital journey. We believe that to undergo a “digital transformation” is not to be “digitally woke,” but to acquire a thirst for data; a hunger for seamless, award-winning, simple customer experiences; a need for speed. To go through a digital transformation is to have discovered that we are never done.
What does this image on the right have to do with digital transformation? It’s a metaphor, and a nice piece of stock photography. Let it go.
7 out of 10 digital transformations fail. And sure, some of them are managed by idiots. But have you ever wondered why that number is so dang high? Because 7 out of 10 businesses view “digital” as a goal, not a new world order. It’s a website not an operational plan. It’s a project in a quarterly business plan. It’s a department.
Isomr/Digital climbs into the passenger seat alongside you. We join you in your business to understand where you are today. Only then can we jointly decide where digital as a practice can help you reach your goals.
One size never fits all. Ever.
Without a doubt, hundreds of businesses use the same commerce and customer platforms: Salesforce, Magento, BigCommerce, Hubspot. But you will never find one business that uses those systems in the same way. Each of those organizations have fit the platform to the needs of the business.
Similarly, “being digital” means something different to every business. In chemistry, “isomers” are two or more compounds with the same formula but a different arrangement of atoms in the molecule and different properties. We founded our business on the precept that digital implementations behave like isomers – they use the same basic components, principles, processes and implementation methodologies. But they are arranged, operated and measured in different ways depending on their business and industry context.
Plus, we just dislike the letter “e.” I mean seriously – it serves no real purpose in the English language, does it? It’s silent half the time, and we’ve yet to find a job it’s doing that can’t be done by some other letter (or none at all).
Do you need someone to talk about the state of your business today? We’d love to hear from you. There’s never any obligation to work with us.