Product information management (PIM along with its step-sister PXM and brother DAM) is not a system. It’s a strategy for optimizing content creation and curation, streamlining internal workflows to keep pace with consumer demand and the supply chain, and taking control of the digital shelf.

The promise and challenges of product information management differ depending on where you are in the market:

Manufacturer brands benefit form a well-formulated PIM strategy by increasing speed to market, coordinating disparate parts of the business, and distributing high-quality data to retail and distribution partners.

Retailers often struggle to define a taxonomy that resonates with their consumer. The taxonomy makes it possible for consumers to find products quickly and easily. And it drives the ever-expanding need for data that gets created in-house or sourced from a retailer’s vendors.

Distributors are faced with all these challenges. They play the part of a retailer by gathering product content from their vendors. They play the part of a manufacturer when they create and distribute their own private label products. And they share the challenges of a manufacturer brand in distributing that product information to all the places online (retail partners) and in-house (ecommerce platforms) where consumers will be searching for products.

Want to learn more about how Isomr/Digital can help implement a successful content strategy and system in your business? Take a look at some of the projects we’ve done for others.