An Industrial Distributor who Sought Deeper Digital Partnership with Vendors

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Collecting content from vendor community was too long, resource-intensive and error-prone; struggled to grow relationships with key retail partners due to gaps in data
Different parts of the marketing organization did not share data with one another; content existed in a silo, disconnected from category management

Built of a cross-functional digital content team with shared objectives
Defined an optimized workflow for content creation, approval and distribution; automated a multitude of processes to make best use of limited resources
Worked with retail partners to help grow relationship and meet the growing demand for product content; matured relationship as a source of consumer feedback