A Luxury Travel Provider Needed Content Creation to React to its Customers

You are here:

Disconnected product development, content creation and analytics functions within the business
Content development process was unsustainably long and cumbersome; different parts of the marketing organization did not share the same data

Selected and implemented a product information management platform to allow product development and content creation to interact with different parts of the business
Developed the systems and processes required for integrating quantitative and qualitative analytics into product and content development