Challenges
- Needed to consolidate several acquisitions and launch them digitally, start selling product online
- Had an opportunity to leverage a digital relationship to enhance customer relationship and grow customer lifetime value
- Data was distributed across disparate legacy systems, making it difficult to leverage to enhance the digital customer relationship
Solutions
- Vetted, selected and implemented an ecommerce platform that could be up and running quickly but still offer a wide range of headless commerce options
- Implemented a digital customer experience where customers could log in and interact with the business in a variety of different ways: scheduling service, making payments, interacting with equipment and more