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An Insurance Provider who Wanted to Grow its Customer Base with Digital

Challenges

  • Needed to consolidate several acquisitions and launch them digitally, start selling product online
  • Had an opportunity to leverage a digital relationship to enhance customer relationship and grow customer lifetime value
  • Data was distributed across disparate legacy systems, making it difficult to leverage to enhance the digital customer relationship

Solutions

  • Vetted, selected and implemented an ecommerce platform that could be up and running quickly but still offer a wide range of headless commerce options
  • Implemented a digital customer experience where customers could log in and interact with the business in a variety of different ways: scheduling service, making payments, interacting with equipment and more
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